Who We Are • FaithLife Financial

Who We Are

Great products, competitive rates, solid results AND a grow-to-give company. By helping people plan, protect and invest wisely, we can all live more generously. Reinvesting a portion of our corporate earnings for member benefits and the causes members care about is how we pay it forward. Action is the key. What we do is who we are.

We are a Canadian company approaching 100 years of history*

$3.2 Billion
life insurance in force, protecting over 33,000 members across Canada

$396 Million
assets under management

It’s widely understood that wise planning helps people achieve their financial goals. But it’s not just the planning, it’s the doing that makes a difference. Here’s how we help our members to be wise with money and live generously.

  1. We offer insurance and investment solutions to protect your financial future.
  2. We guide you with financial principles to help you be wise with money.
  3. We believe life changes when you view money as a tool, not just a goal.
  4. We give back to communities and causes that are important to you
*Learn more about our history here.

Helping You Plan for Life

At some point we all worry about money. But for every stage of life, being wise with money starts with a plan. Our approach connects faith and finances to help you plan protect and invest wisely to serve God, your family and your community. We’re here to help you understand your options and plan ahead to make wise choices.

Developing money habits that are based on sound financial principles will help you feel more confident about your finances.

Studies show that people who follow sound financial principles are more likely to have a healthy relationship with money. Regardless of your life stage, these principles are part of our ongoing conversations about being wise with money.

How We Give Back Together

Our decisions are influenced by the values we hold. At FaithLife Financial, we believe that being wise with money and living generously go hand in hand as an expression of our faith. Member benefits, like Action Teams, and Mission Trips,  provide opportunities for members to impact the lives of others in Canada and around the world. It all comes down to this – our difference is the difference we’re making together with our members.

support community causes

$55+ Million*
given by FaithLife Financial and our members to support individuals and communities all over the world since 1972.

volunteer hours

848,000+ Volunteer Hours* invested through member fundraising events since 1972.

*Calculated as of December 2020. Including the value of member volunteer hours, based on the calculation rate recommended by the Canadian Centre for Philanthropy. 


Mission, Vision & Values

Our Mission

Protecting financial futures. Living Christian values. Building a better world.

Our Vision

Vibrant communities of people living by Christian values – inspired to grow in stewardship, compassion and generosity.

Our Values


FaithLife Financial’s core values are derived from Romans 12:7-8:

“If your gift is serving others, serve them well. If you are a teacher, teach well. If your gift is to encourage others, be encouraging. If it is giving, give generously. If God has given you leadership ability, take the responsibility seriously. And if you have a gift for showing kindness to others, do it gladly.”