Who We Are | FaithLife Financial

Who We Are

By helping people plan, protect their financial futures, and invest wisely, we can all live more generously.

Great products, competitive rates, solid results AND a grow-to-give company.  At FaithLife Financial, we reinvest a portion of our corporate earnings into our member benefits to give members the opportunity to support the causes they care about. This is how we pay it forward.  What we do is who we are.

We are a Canadian company approaching 100 years of history*

$3.2 Billion
life insurance in force, protecting over 33,000 members across Canada

$396 Million
assets under management

How we support our members

  1. We offer flexible insurance and investment solutions to help protect their financial future – at every stage of life.
  2. We uncomplicate insurance so our members can feel confident they are making the right decisions for themselves and their families.
  3. We provide one-to-one guidance, including a FREE Needs Analysis when life throws them a curveball… or a home run.
  4. We share our profits through community outreach, direct donations, and unique member benefits that help our members support the causes they care about.
*Learn more about our history here.

How we give back together

support community causes

$55+ Million*
given by FaithLife Financial and our members to support individuals and communities all over the world since 1972.

volunteer hours

848,000+ Volunteer Hours* invested through member fundraising events since 1972.

*Calculated as of December 2020; including the value of member volunteer hours, based on the calculation rate recommended by the Canadian Centre for Philanthropy. 


Mission, Vision & Values

Our mission

To protect the financial well-being of our members and inspire them to live generously.

Our vision

To uncomplicate life insurance decisions for Canadians with diverse stories, and to enable our members to live well and make a positive impact in their communities.

Our values

At FaithLife Financial, our values are what bring us together. We give back to our communities and we lead by example – by going out of our way to serve and to teach, to show kindness, and to encourage our members to do the same.